Summary
WeChat targets deepfake celebrity scams using generative AI in its latest crackdown.
The app deleted 532 deepfake examples and shut down 209 accounts involved in improper marketing.
WeChat is enhancing its technological governance to maintain a healthy platform ecosystem.
WeChat, operated by Tencent, has intensified its crackdown on the misuse of generative artificial intelligence (AI) to create deepfake celebrity videos for marketing purposes. The social media giant is targeting scams that use AI-generated content to impersonate prominent figures such as Chinese doctor Zhang Wenhong and Hong Kong actor Raymond Wong Pak-ming.