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Nissan and Honda Join Forces in Bid to Challenge Toyota, Tesla, and EV Leaders


Photo by Reuters

Summary


  • Nissan and Honda are in early talks about a potential merger to strengthen their position against rivals like Toyota and Tesla.

  • A holding company structure, including possible involvement from Mitsubishi Motors, is being considered.

  • The deal could be announced by December 23, with Nissan's stock rising and Honda’s stock falling amid the discussions.


 

In a significant move to boost their competitive edge, Nissan and Honda are in early-stage discussions about a possible merger. The aim is to form a unified force capable of competing with global automotive giants like Toyota and the increasingly influential electric vehicle (EV) makers such as Tesla. The merger talks come at a time when the automotive industry is rapidly transforming, with EVs becoming central to future growth.

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