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Luxury Shoemaker Manolo Blahnik Makes Grand Entrance into China After 22-Year Trademark Battle


Photo by Reuters

Summary


  • Manolo Blahnik opens its first boutique in Shanghai after a 22-year legal struggle over trademark rights.

  • Plans include opening one new store annually in China for the next five years, with Beijing and Chengdu next on the list.

  • Launch comes as China’s luxury market faces challenges, but Manolo Blahnik remains optimistic about its prospects.


 

After a prolonged 22-year legal battle, luxury shoemaker Manolo Blahnik has finally opened its first store in mainland China. Known for its high-end designs and pop culture status, including frequent appearances in the TV show Sex and the City, the brand’s new boutique in Shanghai’s Plaza 66 luxury mall marks a significant milestone in its expansion into the Chinese market.

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