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Amazon Tells Temu: Drop Prices or Face Consequences


Photo by FMT
Photo by FMT

Summary


  • Amazon has asked Chinese sellers to stop offering goods at cheaper prices on rival platform Temu.

  • The move comes after Amazon started tracking product pricing on Temu, a competitor owned by PDD Holdings.

  • Sellers who violated this price parity rule faced exclusion from Amazon’s Featured Offer program.


 

In a significant move amid rising competition, Amazon has instructed Chinese cross-border merchants to refrain from listing goods at lower prices on Temu. This is part of Amazon’s ongoing effort to maintain its market dominance and control over pricing within its own ecosystem.

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