Adidas China Reports Double-Digit Growth in 2024, Reaching $3.4 Billion
- THE CHINA NOW
- Mar 6
- 2 min read
Summary
Adidas China saw double-digit revenue growth of 10.3%, reaching CNY 3.4 billion (USD 3.8 billion) in 2024, making China one of the company's most significant markets.
The fourth-quarter revenue rose by 16.1% to CNY 794 million (USD 857 million), marking its seventh consecutive quarter of growth.
Adidas China’s localized strategy, focusing on "In China, For China," continues to drive its success, with over 80% of products now produced locally.
Adidas China has reported impressive revenue growth of 10.3%, reaching CNY 3.4 billion (approximately USD 3.8 billion) in 2024. This growth highlights China’s critical role in Adidas’ global business strategy, continuing to be one of the company's most important markets.
The company’s fourth-quarter revenue surged by 16.1% to CNY 794 million (USD 857 million), marking its seventh consecutive quarter of growth. This strong performance is attributed to both its efforts to expand the sportswear market and its strategic focus on localized operations.